Expo &
Brand Area
“BYND Land” instead of a standard trade-show layout. Brand booths at the centre, activations, food & bar.
The playground
A new era of MTB events
Scroll through the concept
Partner concept · confidential
Three parts, one festival
Turns festival engagement into measurable brand relationships.
Creates the experiences.
Makes them discoverable, playable and measurable.
The reach
Reach that makes
partners visible.
2025 in numbers — owned channels, paid campaigns and the community around them.
0Video views · owned channels
0Impressions · owned channels
0Reach · owned channels
0Paid campaign impressions
0Reached accounts+242 %
0Interactions+240 %
0Profile activity+292 %
0Engagement rate
31.067 Likes446 Comments
574 Saves1.423 Shares1.015 Reposts
BYND people
A young, affluent,
brand-conscious crowd.
0
In-person customers
Plus millions online. These are exactly the people who buy your brands — and 77 % of them sit in the 18–44 bracket.
Origin
Top cities
MunichCologneBerlinHamburg
Gender
Male 87,4 %
12,5 %
Age · main bracket 18–44 = 77 %
BYND The Hill 2027
The festival that brings
everyone together.
Bigger and more open in 2027: an expo, a bike hub, test rides, side events and a
show.
Each track is its own partner touchpoint — space, activation, naming or content.
Expo &
Test-Rides
& Tours
Ride e-bikes, gravel and road bikes right away: a test loop on the grounds plus guided tours.
Sat–Mon all daySide Events
& Activations
Autograph sessions with athletes, pit bike course, ninja obstacle course, workshops and brand demos.
Open for everyoneContest
& Show
Fedko Invitational, Whip-Off, Best Trick and Highest Air, plus Main Stage & aftershow.
Socials & contentThe main event
An invitational slopestyle jam built for riders, fans and coverage.
A world-class field, a free-session format, live fan voting in our own app, FMB gold-level prize money — and coverage that travels far beyond Green Hill.
3 Disciplines
Full-line runs judged on flow, style and difficulty — the classic slopestyle format.
One hit, full send — riders get a single feature to land their biggest trick.
Highest air off the quarterpipe — pure amplitude, judged live in front of the crowd.
Judged & fan-votedSession format
Free jam — to push all riders to their maximum. No rigid heats, just the best runs of the session.
Built for ridersFan voting
The crowd awards extra categories, live, from their phones — right inside the BYND app.
In the BYND appPrize money
0 € benchmark · side events on top.
FMB gold-levelRiders hosted
Accommodation and a VIP riders zone — taken care of, so they can focus on the send.
On siteFull coverage
Filmed edits and fast content drops — the jam lives on long after the weekend.
Edits within daysThe playground
BYND Land, at a glance.
Six areas that together make up the experience — not a trade-show grid.
Pick an area
to see what happens there.
Free Getting into the playground costs nothing.
Interactive Test rides, challenges, missions, QR scans.
For everyone Families, consumers, riders — combined.
Diverse MTB, gravel, road, e-bike, show, music, food, camping.
Land
BYND Land
Brand Area / Expo
Brand booths sit at the centre of the playground — surrounded by activations, food and bar. Visitors pass through, not around.
The BYND app
One festival, one app.
Ticketing, gamification and partner activations in one place —
the digital heartbeat of BYND Land.
Ticket ✓
BYND Land
Live map · 6 areasPartner ChallengeScan the QR at the booth
+50 XP
Test-LoopRide 1 lap · e-bike
+80 XP
Level 7
1.240 XP · rank 12 of 4.812760 XP to level 8
Booth scan · POCToday, 11:24
+50 XP
Whip-Off spectatorYesterday, 18:02
+120 XP
Ninja courseYesterday, 15:40
+90 XP
Your ticket
Weekend pass · earnedBYND The Hill 202714–17 May · Green Hill Bikepark
CampingZone B · pitch 214
Paid
Live now
Main Line · Best TrickBest Trick — Slopestyle17.05 · Main Line
Live
Highest Air — Quarterpipe17.05 · afternoon
Next
Champ of BYNDCrowning · Main Stage
Final
LivestreamWatch the run from anywhere
▶
Tickets & admission
Earn a free ticket or buy it — everything is handled in the app, so every visitor arrives with an account.
Gamification
XP, challenges, QR scans, live map — and the race to become the Champ of BYND.
Partner activations
Brands run their own campaigns: sponsored challenges, lead generation and full visibility.
Live mapTimetableLivestream
LineupPush newsCommunity
The journey
A journey, not an obstacle.
We invite guests into a world — not into a ticket funnel. Getting started is easy; engagement is built through storytelling and discovery.
Explore
Content and storytelling build anticipation long before the gates open.
Invitation
Low barrier: sign up with an email instead of facing an obstacle.
App & map
Explore the world, earn XP, watch the show — from anywhere.
Onsite
Experience BYND Land: activities, activations and the contest.
Community
Recap and bulletin after the show. They’ll be back.
Activations → leads
A journey through BYND Land —
ending as a lead.
Every activation follows the same four stops, from the booth to your CRM.
1Activation
At the boothBooth games, side events or missions attract visitors. They get in touch with the brand.
2App / QR scan
BYND appVisitors record their participation via the app — with their profile attached.
3Qualified lead
Live dashboardA prospect is generated — with consent, visible in real time.
4Handover
Straight to youThe lead record is sent to the brand or directly into your CRM.
What counts as a qualified lead?
Flexibly configurable: app scan + interest · complete data set including consent · custom surveys for brands · brand loyalty through on-site engagement at the booth.
Champ of BYND
Earn XP. Win a bike.
Every activation earns XP. Whoever leads at the end of the festival takes the grand prize — so guests actively seek out engagement instead of walking past booths.
Live leaderboard · example
01
4.180 XP
02
3.845 XP
03
3.390 XP
12
1.240 XP
13
1.115 XP
The grand prize
Sponsored by a partner
Including “presented by” branding and a full prize package. The champion is crowned on the Main Stage.
+XP
Earn XP
QR scans at brand booths, activations, challenges, test rides — every activity earns points.
Challenge
Partner challenges
Brands set their own XP tasks. If you want points, come to the booth or complete missions in the app.
Prize, XP logic and weighting are placeholders — final details are defined together with our partners.
Partner packages
Three levels — from exhibitor
to title partner.
Pick a level to highlight it and load it into the calculator below.
| Level | Level 1ExhibitorArea & presence | Level 2ActivationExhibitor + leads | Level 3PresentingAsset partner | Level 3Title partnerFestival naming |
|---|---|---|---|---|
| Booth in BYND Land | Booth fee | −10 % discount | Free | Free |
| Activations & app challenges | Optional | Core component | Mandatory | Mandatory |
| Lead tracking & live dashboard | — | Inclusive | Inclusive | Inclusive |
| Naming rights | — | — | 1 free event | 1 free event |
| Content & social | Logo visibility | Logo + social clips | Presenting partner | Title partner |
| Invest (example) | 80 € per m² | 72 € per m² + leads | from 15.000 € + leads | On request |
Placeholder terms — final prices, lead prices and quotas are defined together.
Billing model
Predictable base +
performance-based pay.
The booth is billed by the square metre — area, infrastructure and presence — plus a price per qualified lead if you opt in. Adjust the setup to build your own case.
Calculation example
36 m²
Lead generation72 € / m²
0 €
400
8,00 €
Sample figures — we work out the actual terms together.
Booth · area × rate2.592 €
Assets & naming0 €
Leads × price per lead3.200 €
Partner invest5.792 €
FixPerformance≈ 14,25 € per lead all-in
PredictablePerformance-basedLive dashboard
Branding & naming
Become part of
the playground.
Exclusive naming and branding rights across the assets that people actually talk about.
Whip-Off
“Presented by” · contest naming & content.
Pitbike course
On-site branding, race naming and social clips.
E-bike test loop
Your bikes put to the test — naming & lead station.
Main Stage
Stage branding, hosting and post-show appearances.
BYND app
Presenting partner of the app & gamification.
Spritz Carousel
Your brand at the spinning bar — the hotspot.
Camping
Naming the camping area and welcome touchpoints.
Content
Maximum digital reach across the whole campaign.
More on request: ninja course, welcome night, pump track, bike park zones and much more.
Structure & timetable
14–17 May 2027.
Three full days of festivities — build-up on Friday, contest finals on Monday.
Fri14.05
Build up
All dayBuild up exhibitors
EveningWelcome night (exhibitor)
NightExhibitor party
Sat15.05
Opening
09–19Brand area open
LunchTraining — Slopestyle
EveningWhip-Off — kick-off event
NightAfterparty
Sun16.05
Best full run
09–19Brand area open
LunchBest Full Run — Slopestyle
AfternoonBest Line — Slopestyle
EveningAftershow party
Mon17.05
Best trick
09–16Brand area open
LunchBest Trick — Slopestyle
AfternoonHighest Air — Quarterpipe
FinalChamp of BYND
Partners 2025
More than 60 brands
were on the hill in 2025.
2027 will be bigger.
POCSwatchNinesInsta360Ischgl
ActiveO2Green Hill BikeparkRed BullSunlight
ABUSGreen BikesSchmallenberg Sauerland
Next steps
The road to
BYND The Hill 2027.
Secure your asset and your lead quota.
1
From mid Aug ’26
Partner outreach
Secure assets, booth space and lead packages.
2
Q4 2026
Brand experience guide
Finalise activations, program and naming.
3
Q1 2027
Marketing & ticketing
Roll out the campaign, journey and camping.
4
14–17 May ’27
BYND The Hill
Three days at Green Hill — live & filmed.