Brand Experience Guide

BYND The Hill

The hill stays. Everything around changes.

Three days at Green Hill Bikepark. Same trails, same slopestyle roots — but built into something brands can actually stand inside.

Pillar 01

Home Ground

The reason people come up the hill. Fedko Invitational slopestyle, the contest line and the whip-off — the sport stays exactly where it belongs.

Fedko Invitational
Slopestyle contest
Whip-off

See the slopestyle concept →

Pillar 02

Brand & Industry

Everything this guide is about. The festival built around the sport, so brands get a stage of their own instead of a banner next to someone else's.

Testival & activations
App, leads & data
Naming & partnerships

You are here

Until 2026

One reason to come

The slopestyle brought a crowd that came for the riding.

~~Brands on the sidelines~~
~~Booth space, nothing more~~
~~Footfall estimates~~
~~Contact ends at the gate~~

2027

Several reasons to come

The contest keeps its place — next to testing, expo and show, all weighted the same.

Slopestyle & contest
Testival & product testing
Expo & brand activations
Leads & data for partners

From event to experience. From visitors to connections.

The concept

Free for visitors. Measurable for brands.

For visitors

Free experience

An experience built to be entered. No barrier between a guest and your product.

For brands

Integration value

Authentic, emotional, connected, visible — and measurable down to the single consented lead.

For the community

Customer activation

Inclusive, engaging, accessible, social. Riders, families, e-bikers and hikers share the same ground.

For the deal

Partner packages

Flexible, lead-driven and built for long-term impact instead of three days of banner space.

BYND people

A young, affluent, brand-conscious audience.

15.000

in-person guests over three days — plus millions online through athletes, creators and owned channels.

The testival

Your products get ridden, not displayed.

Beginners, trail and gravity riders, e-MTB, pros and the trade — everyone finds a reason to come, and a reason to stay.

Test loops

Dedicated loops on the grounds for e-bike, gravel and road test rides. Slots are booked in the app, so every ride is a named lead.

Guided tours

Set routes and guided rides — gravel and e-bike, led by your brand and your ambassadors. Two to three hours of contact time per group.

Bikepark open

All trails of Green Hill Bikepark are open — on your own bike or on a test bike from a partner.

The playground

Six areas instead of a trade show grid.

One connected ground — booths, riding, food and show side by side. Pick an area to see what a partner can take there.

Schematic plan — final layout follows the 2027 site survey.

Activation catalogue

Pick the attraction that matches your brand.

Every format works the same way: the visitor gets something real, you get a qualified lead. Select the ones you want and carry them into the calculator. These are just examples. We can customize an activation together.

0 activations selected Estimated lead volume: —

Send to calculator

How it works

Camping, powered by a brand.

One activation told end to end. The same logic applies to every format in the catalogue.

1

The pitch

Camping at BYND is a paid pitch — guests book and pay for their spot.

2

The handover

A partner takes the pitch fee onto its budget — say a camper manufacturer.

3

The activation

Everyone who wants a free pitch goes to the booth, configures a camper and signs up to the newsletter.

4

The result

The guest camps for free, the partner pays the pitch fee and receives every configuration as a lead.

The same principle works for Uplift tickets · tour slots · food and drink vouchers · festival tickets · the grand prize.

The BYND app

The app is the platform.
The festival is one of its three days.

Ticketing, gamification and partner activations run in one place — and they run before, during and long after 14–17 May. Brands generate leads from the moment the app goes live, not from the moment the gates open.

Leads can start weeks before the festival.

Sign-up asks what someone rides, what they are looking for and what they already own. From that moment your brand has a channel to a named, opted-in rider — months before anyone drives to Green Hill.

9:41BYND

For you

Partner challengeConfigure a camper, win a free pitch+120 XP · 4 min

NewTest the 2027 trail rangeBooking opens 12 Mar

Join challenge

9:41BYND

Book a test bike

Trail 150 · size MSat 15 May · 11:00 · 2 left

E-MTB Pro · size LSat 15 May · 14:30

Gravel · size SSun 16 May · 09:00

Confirm booking

Earn your ticketPartner challenges unlock free tickets. Completing yours puts your brand in front of someone before they own a ticket.
Pre-booked test ridesTest bikes, tour slots and fitting sessions are booked weeks in advance — each booking is a lead with a date attached.
Interest profileRiding style, bike age, budget window, next planned purchase. Segments are handed over as filters, not as a spreadsheet.
Sponsored content dropsProduct reveals, athlete clips and countdowns land in the feed of exactly the segment you choose.
Warm-up questsRiders collect XP before arriving — and arrive with a route through the expo that already includes your booth.

Three days of traffic you can steer.

The app decides where 15.000 people walk next. Missions, XP and the live map turn the expo from a corridor people drift through into a route you can influence.

9:411.240 XP

BYND Land

MissionScan 3 booths you've never visited

2 of 3 · +150 XP

9:41Scan

Scan at the booth

Champ of BYNDRank 47of 15.000 riders

+80 XP addedConsent given · lead sent

QR check-inOne scan at your booth records participation, consent and interest. No paper, no manual list.
Champ of BYNDEvery scan, challenge and test ride earns XP. The leader is crowned on the Main Stage — so guests hunt engagement instead of walking past.
Sponsored challengesYour own mission, your own rules, your own reward. Runs in the app and at the booth at the same time.
In-app surveysTwo questions between two runs. Market research across the whole festival population.
Live dashboardLeads, scans and challenge completions in real time — you can move staff or budget while the festival is still running.

The festival ends. The pipeline doesn’t.

The app stays installed. Coupons get redeemed in July, content keeps circulating in September, and the same audience is re-activated for 2028 without buying a single new contact.

9:41Wallet

Your coupons

Unlocked15 % on your next orderValid until 31 Aug 2027

Free service checkRedeemed 04 Jun

Tour slot 2028Early access

Redeem in shop

9:41September

Ride the off-season

Brand challengeLog 100 km on your trail bike

45 km · top 3 win a 2028 ticket

New drop from your brandTap to see the 2028 range

Track ride

Coupon unlockScanned on site, redeemed in your shop. Shop traffic after the festival becomes measurable revenue, not a guess.
Follow-up campaignsSegmented push and mail to the people who actually touched your product — sent by us or run in your CRM.
Off-season challengesRide-tracking, content missions and community formats keep your brand in the feed between two editions.
Second-wave leadsPeople who missed a booth get a second chance in the app. Lead volume keeps rising after the last shuttle leaves.
Year-round reachPresenting partner of the app is a twelve-month asset, not a four-day banner.

Brand discovery

Your next customer is currently loyal to someone else.

Left alone, a rider walks to the three brands they already own and skips the rest. The app is built to break that habit: it sends people to booths they would never have entered, gives them a reason to stay, and makes the comparison happen on your ground — with your product under them.

One rider, four days

Known brands8 % new contact

Step 1 of 5

Discovery questsXP is worth more at a brand the rider has never scanned. The leaderboard rewards curiosity, not loyalty.
Head-to-head tests“Ride two, rate two.” The app pairs a familiar brand with a new one and asks for a verdict after both runs.
MatchmakingInterest profile meets partner offer: a 2019 hardtail owner looking at trail bikes is pushed to the three brands with the right demo in stock.
Ambassador routingAthletes and creators send their followers on missions through the app — straight to your test station.
Switch trackingAffinity is measured before and after. You see how many riders arrived loyal to a competitor and left with your product configured.

Activations → leads

One pipeline, from first tap to follow-up.

Every activation in the catalogue runs through the same chain. Lead price and quota are agreed up front — you only pay for qualified leads.

VisitorSigns up in the BYND app, states interests and consent.

ChallengeTakes on a partner mission, booking or quiz.

QR / check-inParticipation is recorded at the booth or in the app.

Qualified leadComplete data set including consent and interest.

Live dashboardYou watch volume and quality in real time.

Follow-upStraight into your CRM, plus a campaign after the event.

What counts as a qualified lead Flexibly configurable: app scan plus stated interest · complete data set including consent · custom survey answers · verified on-site engagement at your booth.

Branding & naming

Become part of the playground.

Exclusive naming and branding rights — one asset per partner.

E-bike test loop

Your bikes put to the test — naming plus a lead station at the entry.

One partner

Whip-off

“Presented by”, contest naming and the full content package.

One partner

Pitbike course

On-site branding, race naming and social clips from every heat.

One partner

Main stage

Stage branding, hosting moments and post-show appearances.

One partner

BYND app

Presenting partner of the app and the gamification — twelve months, not four days.

One partner

Central hub

A revolving anchor point where guests, crew and partners meet in the heart of the festival — yours to name and present.

One partner

Camping

Naming of the camping area and every welcome touchpoint on arrival.

One partner

Content

Maximum digital reach across all owned channels, produced with our team.

Limited

Available on request: ninja course, welcome night, pump track, bikepark zones and more.

Partner packages

Three levels — from exhibitor to title partner.

A predictable fixed base plus performance-based payment per qualified lead. Move the sliders to see what your setup costs. This is just an example. We can customize your package togehter.

Booth area36 m²

Qualified leads400

Price per lead8,00 €

Title partner (festival naming): booth and activations included, naming rights for one event, full title branding — on request.

Next steps

Secure your asset and your lead quota.

From mid Aug ’26

Partner outreach

Secure assets, booth space and lead packages while the good ones are open.

Q3 2026