Free for Visitors
Experience. Immersive, inspiring and completely free to attend.
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Green Hill Bikepark presents
BYND
Playground
14 – 17.05.2027
Brand Experience Guide · Green Hill Bikepark · Germany
BYND The Hill
In the past, a niche event.
By 2027, more than that.
BYND The Hill was once a niche event hosting the biggest slopestyle contests. But by 2027, BYND grows into something bigger: it becomes a testival, a playground for visitors, it builds close connections to brands and generates leads and data.
From event to experience
From visitors to connections
The concept
For visitors and brands.
Brand Integration
Value. Authentic, emotional, connected, visible and measurable.
Customer Activation
Community. Inclusive, engaging, accessible, social and experiential.
Partner Packages
Opportunity. Flexible, lead-driven and built for long-term impact.
Why exhibit?
These days, an expo booth
just isn't enough.
Visitors want to experience products, test them, play with them, compare them, create content and win prizes. Not just "booth space" — but brand activation.
Experience products
Hands-on, not behind glass.
Test & compare
Ride it, try it, decide for yourself.
Create content & win prizes
Every interaction is share-worthy.
We'll work with you to develop an engagement strategy that puts your brand front and center.
BYND People
A young, affluent,
brand-conscious target audience.
0
In-person customers – plus millions online
Bike park & community guest / 16–40 / willing to spend money to imitate idols / follower of the athletes / MTB enthusiast / core target group / students, pupils and employees.
Sporty / 35–55 / managers / higher income & high purchasing power / young at heart / interested in technology / e-biking as a primary hobby / multi-day trips.
Sporty and adventurous / family 35–50 / higher household income / family trips / interested in events and sports / e-bikers and bicycles as a means of mobility.
Active in leisure time / 45–65 / wanderer on Sauerland's hiking paths / open and interested in new things / amazed by action sport.
The Testival
A mountain bike festival
where visitors ride, test and stay.
Your products get ridden, not just displayed.
Test Loops
Dedicated loops on the grounds for e-bike, gravel and road test rides.
Guided Tours
Set routes and guided rides – gravel tour and e-bike tour, led by your brand and ambassadors.
Bikepark Open
All trails of Green Hill Bikepark are open to ride – on your bike or a test bike.
Beginners, trail and gravity riders, e-MTB, pros and the trade – everyone finds their reason to come and stay.
The Playground
Six areas instead of
a trade show grid.
One connected playground – brand booths, riding, food and show, side by side. Each area is a separate touchpoint for partners.
Brand Area / Expo
Booths at the centre, activations, food & bar.
Test Loop & Tours
Ride e-bikes, gravel and road bikes right away.
Pitbike, Ninja, Ink
Side events and activations, open for everyone.
Spritz Carousel
The spinning bar – hotspot of the playground.
Main Stage
Contest, show, hosting and aftershow.
Camping & Funfair
Guests stay on site for all three days.
Activation Catalogue
Pick the attraction that
matches your brand.
Every format works the same way: the visitor gets something real, you get a qualified lead.
Free Camping, Powered by You
Configures a camper at your booth, signs up, camps for free. You get: a fixed budget plus a full data set.
Test Bike Booking
Books a test bike or test loop slot in the app. You get: your product on the trail and a lead per booking.
Product Challenge
Takes on a timed course or skill game. You get: XP, leaderboard entries and visitors who come back.
Test Station
Gets a setup or fitting session on the spot. You get: hands-on product proof and a real conversation.
Product Quiz / Finder
Answers your questions in the app. You get: preference data and pre-qualified interest.
Sweepstakes
Enters to win your product, presented by you. You get: high-volume leads and prize branding.
Coupon Unlock
Scans at the booth, redeems in your shop. You get: measurable shop traffic after the festival.
In-App Survey
Answers your questions between two runs. You get: market research across 15,000 guests.
Creator Spot
Creates content with your product on site. You get: user-generated content, tags and reach.
Guided Tour by You
Books a tour slot on your bikes. You get: two to three hours of contact time per group.
Athlete Session
Comes for an autograph session or Q&A. You get: a crowd peak and content for your channels.
Side Event Naming
Takes part in your whip-off or pitbike event. You get: naming in the programme, the app and all content.
How it works
Camping, powered by a brand.
One activation, told end to end – the same logic applies to every format in the catalogue.
01
The Pitch
Camping at BYND is a paid pitch – guests book and pay for their spot.
02
The Handover
A partner takes the pitch fee onto its budget – say a camper manufacturer.
03
The Activation
Everyone who wants a free pitch goes to the booth, configures a camper and signs up to the newsletter.
04
The Result
The guest camps for free, the partner pays the pitch fee and receives every configuration as a lead.
The same principle works for: uplift tickets · tour slots · food and drink vouchers · festival tickets · the grand prize.
Activations → Leads
A journey through BYND Land
– ending as a lead.
Every activation follows the same four stops, from the booth to your CRM.
1At
the Booth
→
EngageBooth games, side events or missions attract visitors. They get
in touch with the brands.
2App / QR
Scan
→
RecordVisitors record their participation via the BYND app.
3Live
Dashboard
→
QualifyA qualified prospect is generated with consent.
4Straight
to You
→
DeliverThe lead record is sent to the brand or CRM.
What counts as a qualified lead?
Flexibly configurable: app scan + interest · complete data set including consent · custom surveys for brands · brand loyalty through on-site engagement at the booth.
Lead Generation
We generate qualified leads.
Through:
Sweepstakes
QR check-in
Test bike booking
Product quiz
Coupon unlock
Newsletter
Digital product consultation
Lead price and quota are agreed up front – you only pay for qualified leads.
The BYND App
One festival, one app.
Ticketing, gamification and partner activations in one place – the digital heartbeat of BYND Land.
Tickets & Admission
Earn a free ticket or buy and download it to the app.
Gamification
XP, challenges & QR scans, live map and the race to become Champ of BYND.
Partner Activations
Brands run their own campaigns: sponsored challenges, lead generation, full visibility.
Champ of BYND – earn XP, win the grand prize
Every scan at a brand booth, every partner challenge and every test ride earns XP. The leader at the end of the festival is crowned on the Main Stage. For partners: guests actively seek out engagement instead of walking past booths – more booth visits, more scans, more qualified leads per brand.
App Integration
Every brand becomes
part of the festival app.
Features
Custom challengePush notifications
Product showcaseVideo
Product finderNavigation
LeaderboardCoupons
We'll help you produce content
Reel spotsInsta360
Photo boothCreator zone
User-generated contentContent production
Presenting partner of the app and gamification available as a single asset.
Branding & Naming
Become part of
the playground.
Exclusive naming and branding rights – one asset per partner.
E-Bike Test Loop
Your bikes put to test – naming & lead station.
Whip-Off
"Presented by" · contest naming & content.
Pitbike Course
On-site branding, race naming, social clips.
Main Stage
Stage branding, hosting, post-show appearances.
BYND App
Presenting partner of the app & gamification.
Spritz Carousel
Your brand at the spinning bar – the hotspot.
Camping
Naming the camping area and welcome touchpoints.
Content
Maximum digital reach across owned channels.
Available on request: ninja course, welcome night, pump track, bikepark zones and more.
Partner Packages
Three levels – from exhibitor
to title partner.
| Level 1 Exhibitor |
Level 2 Activation |
Level 3 Presenting | |
|---|---|---|---|
| Booth in BYND Land | Booth fee | −10% discount | Free |
| Activations & app challenges | Optional | Core component | Mandatory |
| Lead tracking & live dashboard | — | Inclusive | Inclusive |
| Naming rights | — | — | 1 free event |
| Content & social | Logo visibility | Logo + social clips | Presenting partner |
| Invest (example) | 80 € per m² | 72 € per m² + leads | from 15,000 € + leads |
Title Partner (festival naming): booth and activations included, naming rights for one event, full title branding — on request.
Placeholder terms — final prices, lead prices and quotas are determined together.
Next Steps
Secure your asset
and your lead quota.
1
From mid Aug '26
Partner outreach
Secure assets, booth space and lead packages.
2
Q3 2026
Brand experience guide
Finalise activations, programme and naming.
3
Q1 2027
Marketing & ticketing
Roll out the campaign, journey and camping initiatives.
4
14–17 May '27
BYND The Hill
Four days at Green Hill Bikepark.